Rediffusion Y&R appoints Rohit Misra as President

Rediffusion Y&R has appointed Rohit Misra as president. Misra is currently the CEO for the Sri Lanka operations for Rediffusion – Y&R. In his new role, he will lead the agency in India as well as its Sri Lankan operations. He will be based out of Mumbai.
Misra began his career in India in 1989 with Ogilvy & Mather Direct where he worked for clients like American Express, Xerox, British Airways and ITC hotels. He has also worked with Euro RSCG Worldwide as regional vice president – Middle East. Before that, he was a founding member, shareholder and member of the Management Committee of Euro RSCG when the group started up in India in 1996. He set up and managed the New Delhi Office of the company.
Mahesh Chauhan, Group CEO, Rediffusion – Y&R, "Rediffusion-Y&R Group today is in a very special place. The past couple of years have truly been a turning point. In the organization's new matrix structure, we have been on the lookout for someone dynamic to take our endeavours forward at the creative agency and help it grow bigger and better than ever. In Rohit we now have a fantastic leader, who is a true champion of the beliefs and values of Rediffusion." 
 Misra said, " It's challenging times like now that provide real opportunities to demonstrate the power of what we do: help our clients build their businesses with leading edge thinking and work that in turn earns their respect. That is going to be our focus."