Rediffusion Y&R has announced key senior level restructurings. Amitesh Rao (pictured), currently the national business head for the agency on the Airtel business, is moving to Sri Lanka in his newly designated role as COO for Rediffusion Y&R Sri Lanka. This follows the promotion of Rohit Misra, who earlier held that post, as president of the agency. Rao will be reporting to Misra.
In addition, Amitava Sinha (pictured, left), EVP, Rediffusion – Y&R, Kolkata has been elevated to group EVP – eastern region and will now head all group operations of Rediffusion – Y&R in their eastern market – namely, Rediffusion Y&R, OAP-Touchpoint, TME, Wunderman, Rediffusion – Y&R PR and Showdiff.
The role left vacant by his elevation will be filled in by Shivaji Dasgupta (pictured, left) – business head, Rediffusion – Y&R, Kolkata, who will now become branch head – responsible for the Kolkata branch of the creative agency. Dasgupta too will be reporting to Misra.
A group role has been created for the agency’s chief strategy officer Arvind Mohan. He will now also head strategy for all the group companies - Rediffusion Y&R, TME, Wunderman, OAP-Touchpoint, Rediffusion – Y&R PR and Showdiff Worldwide, reporting into Mahesh Chauhan, group CEO. Mohan is also a member of Y&R’s Global Planning Board.
Chauhan (pictured, left) commented, “With the creation of these new roles, and infusion of fresh talent into existing ones, the Rediffusion-Y&R Group now has augmented its strong foundation in the form of its collective leadership team. Collaboration is a clear need for the industry and particularly the clients today and I see this restructuring yielding a far stronger and robust interaction between our group companies which will in turn result in a far superior product and offering for any client need.”