Rediffusion launches Next

The Rediffusion group has announced the launch of Next, an agency that will focus on start-ups, fintech, e-commerce, edtech and e-health among others.

 

According to a statement from the group, Next is going to consist of talents that includes advertising professionals, strategists, technocrats, coders and data scientists. 

 

The agency was launched on 15 August. A chief executive for the agency will be announced later this month. Next by Rediffusion will be headquartered in Mumbai, with plans of expansion across Delhi and Bengaluru in the next 18 months.

 

Diwan Arun Nanda, chairperson, Rediffusion, said, “We thought that Rediffusion must do something extraordinary, and out-of-the-box in its 50th year. Back then in 1973, when we first started, India needed a red-hot creative agency that could discuss not just marketing strategy with clients, but also help shape the future of their brands. For the past fifty years, we have successfully launched and helped build some of India’s finest brands. With Next by Rediffusion, we are in a way recreating history. Today the demands on a new-age agency include understanding of new concepts, new products and ideas, new technologies, data stacks, data analytics, digital and more. Rediffusion’s DNA is built around brand success – we help build a brand’s strength and stature through the most hard-hitting market strategy and impactful creatives. Next by Rediffusion will hand-hold and guide new entrepreneurs as they venture into creating new unicorns and decacorns." 

 

Sandeep Goyal, managing director, Rediffusion, said, “Next by Rediffusion is being built around the needs of a new clientele that no longer wants old solutions. From culture experts to fintech professionals, the new agency is building a different kind of cerebral muscle. Already our teams in Rediffusion FutureTech are doing some amazing stuff for our clients - Next by Rediffusion will just take it one notch higher. Over time we will also be on-boarding corporate honchos on second innings to provide experience and gravitas to new gen enterprises.”