The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India
We love the direct ad response to accusations made through news media
Rediffusion Y&R ready with BAV study in India covering 4800 respondents, 100 categories, 1350 brands.
The august persona who held the first copy was at the receiving end of a barb from a certain do. I remember his visit to India; just prior to his introduction to the Ad Club members, he was behind the curtain, rubbing his shoes on his trouser legs and muttering how tough it was going to be to face these intelligent Indian advertising folk.So let me provoke a bit more. I can take an even bet, with a few exceptions, none of the readers of this august magazine will be able to place the people written about. Maybe we have no sense of our own history. Maybe we don’t care.
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