Rediffusion has announced that Rediffusion Healthcare will now be known as Wellth, effective immediately.
Kalyani Srivastava, joint president, Rediffusion will head this re-branded entity.
It aims to expand Wellth's footprint to Delhi, Ahmedabad and Bengaluru, in addition to its home base, Mumbai in 2023.
Sandeep Goyal, managing director, Rediffusion, said, "The new branding signals that fact that Wellth is the true Wealth for all humans. Rediffusion Healthcare has had a very illustrious past with award-winning work for GSK, Reddy’s, Glenmark, Abbott, Bayer, Pfizer, Sun Pharma, Wockhardt, Cipla, Merck, Sanofi… practically all the big names of the pharma and healthcare business. The new entity brings newer competencies, new knowledge and new perspectives to this specialised domain."
Rajendra Gupta, chief growth officer, Rediffusion, said, "We have extensive experience in running a cloud-based customisable proprietary system that is an all-encompassing HCP and patient engagement platform for multiple pharma companies in the US from India. We plan to further expand this practice."
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