Campaign India Team
May 26, 2008

Rediffusion DY&R bags the candy business of Lotte India

Rediffusion DY&R Chennai has won the creative account of Lotte India Corporation. Rediffusion will handle the duties for their candy business which has products like Coffy Bite, Caramilk, Lacto King, Lotte Éclairs, Coconut Punch, Butter Scotch, Fruitz, Shakthi and Lacto Bon Bon. The incumbent agency is JWT. Lotte India spends in excess of Rs. 20 crores for its candies and confectionary division.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

33 minutes ago

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

1 hour ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

4 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

4 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.