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May 26, 2008
Rediffusion DY&R bags the candy business of Lotte India
Rediffusion DY&R Chennai has won the creative account of Lotte India Corporation. Rediffusion will handle the duties for their candy business which has products like Coffy Bite, Caramilk, Lacto King, Lotte Éclairs, Coconut Punch, Butter Scotch, Fruitz, Shakthi and Lacto Bon Bon. The incumbent agency is JWT. Lotte India spends in excess of Rs. 20 crores for its candies and confectionary division.
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