Rediffusion clarifies: Not in SpiceJet pitch

It was erroneously reported when filing the story that Rediffusion Y&R is one of the participating agencies. The agency handles the Kingfisher account and clarified that they are not a part of the pitching process. The error is regretted.At a time when most of its competitors are pinching pennies and possibly slashing advertising budgets, SpiceJet is learnt to have called for a pitch of its creative business. Agencies known to be part of the pitch include Bates 141, Ogilvy & Mather, Leo Burnett and Capital Advertising, according to sources close to the development.