RBNL strengthens TV with senior hires

Reliance Broadcast Network has announced three senior level appointments for its television business.

Anirudh Maheshwari has joined the company as national sales head for language TV. Shweta Arora has been roped in as national sales head for Big CBS, while Brijesh Tanna has come in as head of content and communications for Big CBS channels.

Maheshwari will be responsible for sales and growing the business for regional channels Big Magic and Spark Punjabi across geographies. He will report to Sunil Kamaran, business head, language TV, RBNL.

Maheshwari said, “RBNL has built a winning and robust television network over the last two years. It is an honour to join such a purposeful team and get an opportunity to contribute towards its success. I look forward to taking up this challenging role and working towards ensuring that the channel grows consistently towards leadership positions in this space.”

Arora will lead planning and driving the sales strategy for the country nationally to increase market share and revenues for Big CBS. She joins from ING Vysya Bank where she served as associate business head – North, for the bank’s private banking division. She has also worked with Citibank, Kotak and ABN Amro in past assignments.

She said, “My agenda will be to utilise the company’s core strengths and built long term partnerships with new and existing clients, while making the brand experience more enjoyable. I’m looking forward to carrying forward the fantastic work at RBNL and take Big CBS to newer heights of success.”

Tanna will lead the mandates of content, brand solutions, OAP (on air promotions), and marketing among others. He joins from Star India where he was senior producer (Star India) and also served as associate vice-president, content development and head entertainment commissioning for Astro Malaysia.

He said, “RBNL promises me many wonderful opportunities to do what I like best apart from having tremendous growth potential across categories. The company is looking to expand its reach and increase its much-respected offerings. This presents a massive opportunity for a challenging career.”