Rajhans Nutriments ropes in Publicis Ambience for creative duties

Confectionery maker Rajhans Nutriments has awarded the creative duties for its upcoming brand to Publicis Ambience. The business was won post a multi-agency pitch and will be handled by the agency’s Mumbai office, informed an official release.

Jayesh Desai, group chairman, Rajhans Group, said, “Our decision to appoint Publicis Ambience is credited to the shared vision and ambition that we have for the brand.”

Paritosh Srivastava, EVP, Publicis Ambience, said, "The agency's credentials and its history of launching and successfully handling different brands helped us win the business and inspire trust in the client team. We are lucky to partner a client with passion, vision and that is giving us an exciting opportunity to compete in a MNC-dominated category. We have an integrated offering for Rajhans involving design, media and digital which comes with the added responsibility to make the brand a sure-shot success."

Suraja Kishore, national planning director, Publicis Ambience, added, “Launching a new brand in chocolate category in India is one of the most exciting and challenging opportunities that we have as a team. I think time is just right for consumers to have another choice that they love. And Mr. Jayesh Desai's vision and ambition give us that required faith that it's very possible to create great expectations and deliver it too."

The estimated media spends for the brand will be in the range of Rs 30 to 40 crores, the statement added.

Rajhans Nutriments is a part of the Gujarat-based Rajhans (Desai-Jain) Group that also has a presence in the textile, realty, entertainment and hospitality sectors.