Campaign India Team
May 12, 2014

Rahul Sharma to join Rediffusion Communications as president

Moves from Genesis Burson-Marsteller; joins 19 May to head Tata PR mandate

Rahul Sharma to join Rediffusion Communications as president

Rediffusion Communications, the public relations and public affairs arm of Rediffusion Y&R, has appointed Rahul Sharma president.

Sharma will join the agency on 19 May. He's currently president, public affairs (India and South Asia), Genesis Burson-Marsteller. 

At Rediffusion he will be the overall head of the business and lead the Tata mandate, which Rediffusion has managed since November 2011. He will be based in Mumbai.

Diwan Arun Nanda, chairman, Rediffusion Y&R, said, "Rahul brings on board three decades of experience and expertise across India, Singapore, Hong Kong and UAE in media, policy, regulatory and corporate issues, and political affairs. His experience and expertise will add value to our clients in public relations and public affairs."

Sharma started a journalist and has worked with Business India, The Economic Times, Reuters, The Hindustan Times and The Khaleej Times before joining Genesis BM.

Sharma said, "The switch from journalism to public affairs was not easy, but GBM gave me the opportunity to use my skills and international experience and make a positive difference to clients. I am very excited by this new opportunity and looking forward to working with the team to strengthen and deepen our existing relationship with the Tatas."

A founding member of the Public Affairs Forum of India (PAFI), Sharma is currently the secretary of the organisation of public affairs professionals.


Campaign India