Rediffusion Communications, the public relations and public affairs arm of Rediffusion Y&R, has appointed Rahul Sharma president.
Sharma will join the agency on 19 May. He's currently president, public affairs (India and South Asia), Genesis Burson-Marsteller.
At Rediffusion he will be the overall head of the business and lead the Tata mandate, which Rediffusion has managed since November 2011. He will be based in Mumbai.
Diwan Arun Nanda, chairman, Rediffusion Y&R, said, "Rahul brings on board three decades of experience and expertise across India, Singapore, Hong Kong and UAE in media, policy, regulatory and corporate issues, and political affairs. His experience and expertise will add value to our clients in public relations and public affairs."
Sharma started a journalist and has worked with Business India, The Economic Times, Reuters, The Hindustan Times and The Khaleej Times before joining Genesis BM.
A founding member of the Public Affairs Forum of India (PAFI), Sharma is currently the secretary of the organisation of public affairs professionals.