QYou launches Q Marathi
The channel marks QYou Media’s foray into the regional market
Mar 10, 2022 11:04:00 AM | Article | Campaign India Team
QYou has announced the launch of Q Marathi, a Marathi general enterainment channel (GEC).
The channel is set to launch on 15 March, 2022.
The FTA (free-to-air) channel, Q Marathi, marks QYou Media’s expansion to regional markets beyond the Hindi speaking markets.
Q Marathi aims to be a pop-culture Marathi television channel through a programming strategy, offering viewers differentiated content experience across genres. Through its content, the target audience of the channel includes families and Gen Z viewers.
The channel will also look to engage and drive synergies with the Marathi creator economy, to offer television viewers content in new-age formats. It will be available on cable and DTH operators.
Simran Hoon, CEO, QYou Media, said, "At QYou Media, we are focussed on growing our footprint across India while innovating to offer our viewers disruptive content. The Marathi market and audience is among the most evolved ones in India and is an attractive market to be a part of especially for a young network brand like QYou Media that is willing to experiment, innovate and take risks. Our unique storytelling, programming and content strategy have set benchmarks in the industry. Q Marathi is a reflection and an extension of our DNA. It's our effort to bridge the existing content gap and provide viewers with a fresh and new consumption experience. We are sure the channel will have an immediate connect with viewers.”
Neeta Thakare, channel head, Q Marathi, said, “Q Marathi is designed to redefine Marathi GEC entertainment and usher in a ‘new era’ in television. The channel has a robust programming line-up with content cutting across multiple genres like comedy, drama, romance, horror, that young Maharashtra will connect with. The channel will engage with leading digital influencers and create opportunities for them on mainstream television. We endeavour to deliver a young fresh dynamic bouquet of truly disruptive and path-breaking content for our discerning Marathi viewers while building Q Marathi as a destination for wholesome family entertainment.”