Publicis Healthcare Communications Group (PHCG) has announced the launch of Saatchi & Saatchi Health India. The agency is an integral part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors.
“We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network. The agency’s strategic and creative input brings an added element to our client services and commitment to excellence,” said Ash Kuchel, president, PHCG Asia Pacific. He continued, “PHCG is committed to serve the needs of healthcare markets around the world. We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets.”
Malavika Harita, CEO, Saatchi & Saatchi Health and Saatchi & Saatchi Focus said, “Our agency vision echoes the PHCG promise of delivering ‘ideas of purpose’. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network.”
Saatchi & Saatchi Health India, with offices in Bangalore and Mumbai, offers full-service capabilities ideally matched to the healthcare market needs in India.
In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reportedly reinforces PHCG’s growing presence in the Asia-Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.