Campaign India Team
Feb 04, 2020

Publicis Groupe creates ‘Publicis In-Motion’, gets Praveen Kumar Vadhera as head

The entity is a merger of Arc Worldwide, Ecosys OOH and Solutions

Praveen Kumar Vadhera
Praveen Kumar Vadhera
Publicis Groupe India has announced the creation of ‘Publicis In-Motion’. Publicis In-Motion is a result of the coming together of Arc Worldwide, Solutions and Ecosys OOH. 
 
Praveen Kumar Vadhera will be heading the entity. He moves from Interspace Solutions where he was CEO. 
 
Sejal Shah, head of Publicis Media Exchange, executive sponsor, Ecosys, said, “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board”
 
Anupriya Acharya, CEO, Publicis Groupe, South Asia, said, “Publicis In-Motion is an effort to make our Power of One offerings even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialized teams under each capability but the synergized structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.” 
 
Vadhera added, “Am very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion.”
 
 Vadhera has also worked with RMG David, Bates Chi and Partners and the Omnicom Group.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard