Travel portal MakeMyTrip has awarded its creative mandate to Publicis Communications. The account was won following a multi-agency pitch. FCB Ulka handled the business prior.
Saujanya Shrivastava, chief marketing officer, MakeMyTrip, said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses, will deliver on this exciting mandate. We look forward to the association which will kick start with our new brand campaign to be launched shortly.”
Hemant Misra, CEO, Publicis Capital, said, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MakeMyTrip has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead.”
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Watch the film conceptualised by Daiko FHO here