Campaign India Team
Apr 20, 2015

Publicis Communications bags MakeMyTrip's creative mandate

Account won following multi-agency pitch

Publicis Communications bags MakeMyTrip's creative mandate
Travel portal MakeMyTrip has awarded its creative mandate to Publicis Communications. The account was won following a multi-agency pitch. FCB Ulka handled the business prior.
 
Saujanya Shrivastava, chief marketing officer, MakeMyTrip, said, “We are delighted to partner with Publicis to take the brand agenda forward and unlock growth opportunities in the online travel category. I am confident that Publicis, with the planning and creative horsepower it possesses, will deliver on this exciting mandate. We look forward to the association which will kick start with our new brand campaign to be launched shortly.”
 
Hemant Misra, CEO, Publicis Capital, said, “We unlocked some very interesting spaces that helped us win the pitch. This is one of those rare instances where the pitch work is also the final creative. The team at MakeMyTrip has infectious passion that seems to have caught my entire team. We are looking forward to the travel ahead.”
 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Swati Mohan to exit Netflix

Had joined the team in 2018

21 hours ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

21 hours ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

21 hours ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was