ZTE Mobile has appointed 'Team ZTE' to handle its media planning and buying mandate. Team ZTE is a specialised team put together by Publicis India for this account win, which came post a multi-agency pitch.
ZTE Corporation is a Chinese multinational telecommunications equipment and Systems Company. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). One of ZTE’s recent mobile launches is 'Hawkeye'. The smartphone was launched in January 2017.
Sachin Batra, CMO, ZTE, said, “We are excited to have found a strategic partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. Team ZTE impressed us early on with their strong, highly differentiated offering and compelling liveROI proposition. They are focused on the entire customer journey, generating real-time strategies and returns on media and marketing investments. Team ZTE comes with extraordinary analytical and media targeting capabilities. Their passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”
Mayoori Kango, managing director, Performics.Resultrix, said, “We are pleased to have won the media planning and buying business of ZTE Mobile in India. ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. We will further fuel their expansion plans, by helping them forge deep connections with consumers, across all the right touch-points and platforms. Our strong play in areas such as technology, data, content, and analytics coupled with powerful tools and rich consumer insights led to us bagging this business. In the past few months, as a group, we have made significant investments in machine-learning and artificial intelligence, and this has further enhanced our offering. We will harness all our experience in the telecommunications sector to drive market share for ZTE.”
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