Prime Focus appoints Michael Constantine

Prime Focus has appointed Michael Constantine as director of global marketing. The visual entertainment services group has made the move with an eye on global expansion.

Constantine will be reporting to Namit Malhotra, CEO, Prime Focus Group and will be instrumental in the development of the company’s market and brand positioning. His mandate is to help build the group’s business and reputation worldwide and oversee partner and supplier relationships.

Constantine is a senior marketing communications professional, with past experience in international agency management in agencies like Leo Burnett and BBDO. “Michael’s appointment reflects our commitment to strategically organising and marketing our brand on the global stage to win more assignments from existing client partners, to reach important new clients, and to identify and tap fresh revenue streams.” said Namit Malhotra, CEO, Prime Focus Group, adding, “Michael’s wider strategic perspective will ensure we continue to differentiate ourselves and maximise opportunities for growth.”

A company statement says Constantine will “split his time between Prime Focus’ facilities in London, India and North America, working closely with specialist division heads in each region.”

Constantine added, “By leveraging our unique global capabilities in three world time zones, we can provide imaginative, proactive and timely solutions. Our pioneering resourcing model, integrated facilities and services ensure the delivery of a superior level of service aligned with a highly competitive pricing structure.”