Praveen Nair joins Liqvd Asia as joint NCD

Liqvd Asia has announced the appointment of Praveen Nair as joint national creative director. 

 

He moves from MRM, where he was senior creative director.

 

Anish Varghese, chief creative officer, Liqvd Asia, said, “It's a vital decision that we took to align our ambitions to dissolve boundaries set by traditional digital agencies. Both Sunil and Praveen come with unmatched experience, and over the years, they have displayed proven skills in marrying ideas and technology for the new-age audience. I look forward to building stories with them, stories through which people will remember Liqvd Asia.” 

 

Nair said, “The one thing that excites me about this new role is Liqvd Asia's vision. I believe that the core responsibility of an agency is going beyond platforms and briefs, and focussing on providing solutions for real business challenges. It's challenging and that's what makes it exciting. And the fact that I'll be working with industry veterans like Anish and Sunil, is what I'm most pumped about.”

 

Nair will partner Sunil Gangras, joint national creative director, Liqvd Asia. 

 

Gangras said, “Nothing is as fascinating as conceiving ideas that go beyond the traditional brief to disrupt a category and have a larger digital impact. I am particularly excited to work with Anish and Praveen to bolster the creative product because in today’s day and age, I feel it’s important to think beyond the larger brand story and ensure it is seamlessly integrated with the digital landscape.” 

 

In a career spanning more than 15 years, he has also worked with Grey Worldwide, Isobar and The 120 Media Collective.