Mindshare has announced the appointment of Prashant Nandan as digital lead for North and East India.
Nandan moves from Dentsu where he was VP - digital trading and buying. He will be based in Gurugram and will report to Ruchi Mathur, senior vice president - North and East, Mindshare India and Gopa Menon, digital head, Mindshare South Asia.
Menon said, “I am very happy to have Prashant join us. He comes with diverse experience in digital marketing, media planning and trading. He will play an important role in driving the digital growth for Mindshare North and East. As Mindshare now re-orients its business around the pillars of acceleration, outcome and good growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”
Mathur said, “ The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world. Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”
Nandan said, “I am incredibly thrilled and happy to be part of the Mindshare family and take it to greater heights with the combination of media, data, commerce and technology. It is critical to map, plan and build the right tools of communication in this ever-evolving digital space for our clients to thrive into the future. I look forward to building on Mindshare’s reputation of delivering the best results for its clients.”
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