Consumer electrical company Crompton Greaves Consumer Electricals has announced the appointment of Pragya Bijalwan as chief marketing officer.
Bijalwan moves from Castrol India where she was leading product innovations, brand campaigns and technology based innovative solutions.
She said, “I am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post – pandemic era, which is a challenging yet exciting time for the brand, our goal is to further strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”
Mathew Job, executive director and CEO, Crompton Greaves Consumer Electricals, added, “Crompton is seen as a reliable brand that has been trusted for generations. Our focus over the last few years has been to make the brand more aspirational and thus build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India’s most loved consumer electricals brand.”
Bijalwan has also had stints with AkzoNobel India and Hindustan Petroleum Corporation.