Campaign India Team
Nov 24, 2011

Polaris India appoints LinOpinion as PR partner

Polaris is in the space of manufacturing off-road vehicles

Polaris India appoints LinOpinion as PR partner

LinOpinion, the PR division of Lowe Lintas India, has been appointed by Polaris India to handle its PR duties. The company is a player in the production of innovative and high quality off-road vehicles.  These include all-terrain vehicles (ATVs) for recreational and utility use, snowmobiles, military and government vehicles, motorcycles and on-road electric powered vehicles.  

Commenting on the development, Pankaj Dubey, managing director, Polaris India, said, “We are very confident that through our association with LinOpinion and their expertise we will be able to create a distinctive identity for the brand. Our aim is to build awareness not only for the brand but the entire category.  We are confident of LinOpinion’s strategy and we look forward to a strong and long-term relationship with them.”
 
Ameer Ismail, executive director, Lowe Lintas, added, “We are extremely proud and eagerly look forward to work with a prestigious brand like Polaris India. This feeds into our objective to represent the world’s best brands. We hope to partner the brand every step of the way by supporting them with their business and communication objectives.”
Source:
Campaign India

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