Advertising Marketing In-Depth
Vinita Bhatia
Dec 17, 2024

Pocket FM tunes in SoundCake for crowdsourced creativity

The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.

Vineet Singh, vice-president of branding and communications at Pocket FM (left) and Sneha Khanwalkar, founder, SoundCake.

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