English movie channel Pix has appointed Media Vest and Zoom Advertising to handle media duties for the brand. Media Vest Worldwide, part of the Starcom Media Vest Group, will handle television, radio and Zoom Advertising will handle only print.
Commenting on the development, Dinesh Rathore, vice president, MediaVest, said, “Pix is one of the leading channels in India that provides excellent English content to the viewers. It has been broadcasting great content to the viewers consistently over the past few years. We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions.”
Chirag R Barasia, proprietor, Zoom Advertising added, “Though being an evolving agency we have established ourselves as a formidable agency in print action, so we take great pride in the way which Pix has put immense trust in us. We are also excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options.”
