Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Clever use of humour to shed light on gender imbalances in household duties, effectively advocating for women's liberation through distraction-free workouts.
Cadbury 5 Star (conceptualised by Ogilvy)
This one has our vote for the sheer amount of efforts it went to to simply erase Valentine's Day for those 'proud-to-be' singles, doubling down on its previous years' schemes to escape the 'mush-filled' celebrations. From roping in real life scientist, Nambi Narayanan to explain the science behind the concept, to launching a 'time travel' ship to the middle of the Pacific Ocean, and orchestrating a 'mission control room' for a live stream on D-day, the craziness quotient has only gone up several notches, and we are impressed.