Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Cadbury Celebrations (conceptualised by Ogilvy)
While this is no 'SRK - My Ad', the fact that Diwali has stuck to its premise of helping small businesses (in this case homepreneurs), works for us (and hopefully will for the homepreneurs too)!
Nike (conceptualised by Wieden+Kennedy Tokyo)
We like how the film, through the eyes of a teenage girl who travels back in time, throws light on challenges faced by women from different eras, helping her realise she doesn't need to be perfect and focus on what really matters to her.
Platinum Love Bands (conceptualised by 22feet Tribal Worldwide)
Beautifully illustrates the transformative power of embracing each other's uniqueness, emphasising that love thrives when authenticity is celebrated over perfection.
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