Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Fastrack (conceptualised by Lowe Lintas)
Love the good old, short and crisp communication!
P&G Shiksha (conceptualised by Leo Burnett)
The ad was sticky because it showcases a teacher who goes above and beyond to encourage an introverted student, reminding us that empathy can help a wallflower break down their walls.
It showcased the innocence of a child who tries to avoid questioning out of fear of not having answers. It also beautifully highlights the teacher’s realisation of the response to his student’s innocence, which makes him more mindful.