Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Apr 21, 2023 01:49:00 PM | Article | Campaign India Team Share - Share to Facebook

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:
 
Fastrack (conceptualised by Lowe Lintas)

 
Love the good old, short and crisp communication!
 
P&G Shiksha (conceptualised by Leo Burnett)

 
The ad was sticky because it showcases a teacher who goes above and beyond to encourage an introverted student, reminding us that empathy can help a wallflower break down their walls.
 
It showcased the innocence of a child who tries to avoid questioning out of fear of not having answers. It also beautifully highlights the teacher’s realisation of the response to his student’s innocence, which makes him more mindful. 

RELATED ARTICLES

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll

1 month ago| article

TV is the preferred viewing medium for the IPL so far this year: Rediffusion Straw Poll
Spotify tunes its listener’s mood

10 months ago| video

Spotify tunes its listener’s mood
Toon in with Dhananjay

10 months ago| article

Toon in with Dhananjay