Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team found two pieces of work that stood out.
As always, we're going alphabetically:
Cadbury 5 Star (conceptualised by Ogilvy)
Getting consumers to relate every app and its rating system to a 5 Star ad. Only one question from us: Why didn't the brand think of this earlier?
Cadbury Bournvita (conceptualised by Ogilvy)
We've seen plenty of films and initiatives around this topic of letting children pick their career path. This one stands out. We hope that consumers across supermarkets get to see these products for the campaign to have its desired impact.