Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Sep 16, 2022 03:00:00 PM | Article | Campaign India Team

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
 
This week, the team at Campaign found three pieces of work that stoodout. 
 
As always, we're going alphabetically:
 
Cadbury Dairy Milk (conceptualised by Ogilvy)
 
 
This one scores for a different portrayal of a politician in a film. We also love the message of telling viewers to celebrate each others' celebrations.
 
Jovees Herbal (conceptualised by Puneet Chadha and Devaiah Bopanna)
 

The brand took the humour route to highlight its USP, without making it too jarring.

 

Lead (conceptualised by TBWA\)

The film, through its storytelling, strikes an emotional chord by showcasing how parents surrender their pursuits to help their children thrive and have a bright future.