Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, two pieces stood out.
Cadbury Bournvita (conceptualised by Ogilvy and Wavemaker's)
The film was the latest in the ‘Tayyari Jeet Ki’ series featuring a mother with her children. Like the previous films, this one too saw the mother play centre stage. However, this time it was alongside her daughter. The daughter who was partnering with her brother in a badminton match reacted to a defeat by wanting to practice more, however, the latter was dejected and was going down the giving up path. But seeing his sister and mother practice, he joined in.
HDFC Bank (Conceptualised by Kinnect)
This is a campaign that takes on a pertinent cause - bank fraud. And the fact that it was on most of the dailies, it helps spread the word among the not so digital savvy.The campaign is based around a central character, Vigil Aunty, who is the popular VJ Lola Kutty (Anuradha Menon). She wants to get India ‘Freedom from Frauds’.
Policybazaar's work featuring Bollywood villains Gulshan Grover and Shakti Kapoor, gets an honourable mention. While it took the humour route to address a serious topic like insurance, it missed out from being featured as a pick for one simple reason - the lack of a female lead as an investor, something we're sure Dr Sharada of Population First will pick up on when she reviews the campaigns from this week in the Creative Critique segment next week.