A film that takes on prevalent stereotypes for eBay and Nestle India's packaging innovation to spread Nanhi Kali's #EducateTheGirlChild message are our picks of the week.
eBay's #ThingsDontJudge, embeds its '10 crore products' range in a larger social message. The film has been conceptualised by BBDO India.
Nestle India, which had announced its support for girl child education NGO Project Nanhi Kali with a film earlier this month, is also changing the packaging of three of Maggi, KitKat and Nescafe for the same. Through the initiative conceptualised by Famous Innovations, 10 crore packs of the three food and beverage brands will carry the #EducateTheGirlChild, URL NanhiKali.org and also sport customised versions of their taglines to support the cause.
From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.