Campaign India Team
Sep 30, 2016

Picks of the Week: eBay film, Nestle for Nanhi Kali

e-com player takes on stereotypes, FMCG major pledges brand lines to #EducateTheGirlChild

Picks of the Week: eBay film, Nestle for Nanhi Kali
A film that takes on prevalent stereotypes for eBay and Nestle India's packaging innovation to spread Nanhi Kali's #EducateTheGirlChild message are our picks of the week. 
 
 eBay's #ThingsDontJudge, embeds its '10 crore products' range in a larger social message. The film has been conceptualised by BBDO India.

Nestle India, which had announced its support for girl child education NGO Project Nanhi Kali with a film earlier this month, is also changing the packaging of three of Maggi, KitKat and Nescafe for the same.  Through the initiative conceptualised by Famous Innovations, 10 crore packs of the three food and beverage brands will carry the #EducateTheGirlChild, URL NanhiKali.org and also sport customised versions of their taglines to support the cause.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.