Campaign India Team
Sep 30, 2016

Picks of the Week: eBay film, Nestle for Nanhi Kali

e-com player takes on stereotypes, FMCG major pledges brand lines to #EducateTheGirlChild

Picks of the Week: eBay film, Nestle for Nanhi Kali
A film that takes on prevalent stereotypes for eBay and Nestle India's packaging innovation to spread Nanhi Kali's #EducateTheGirlChild message are our picks of the week. 
 
 eBay's #ThingsDontJudge, embeds its '10 crore products' range in a larger social message. The film has been conceptualised by BBDO India.

Nestle India, which had announced its support for girl child education NGO Project Nanhi Kali with a film earlier this month, is also changing the packaging of three of Maggi, KitKat and Nescafe for the same.  Through the initiative conceptualised by Famous Innovations, 10 crore packs of the three food and beverage brands will carry the #EducateTheGirlChild, URL NanhiKali.org and also sport customised versions of their taglines to support the cause.
 

 

Source:
Campaign India

Related Articles

Just Published

13 minutes ago

Agency groups face 'below-average' long-term growth ...

Credit Suisse report says industry will grow by 1% after pandemic.

10 hours ago

Blog: SonyLiv's Undekhi roasted for promotional ...

The author looks at back promotions that have gone wrong

2 days ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...