The film by Famous makes a timely point in the season of goodness
Christmas may not be very big in India, but it is perfectly timed, coming as it does towards the end of the year. Or the beginning of a new one, depending on how one looks at it. And any festival appeals to the inherent goodness in us.
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Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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