Campaign India Team
Dec 16, 2016

Pick of the week: Dove takes 'real beauty' challenge to mannequins, wins

Watch the campaign by Ogilvy London here

Pick of the week: Dove takes 'real beauty' challenge to mannequins, wins
Brand Dove has successfully hijacked the mannequin challenge craze to drive its 'Real Beauty' philosophy with this video.
 
Real women of different colour and sizes pose still with mannequins at a fashion store, as one would expect in a mannequin challenge video. Dressed like the mannequins they stand next to, they are not the ones being challenged though. One of them holds up a sign which reads: 'Let's challenge mannequins to look more like us.'

Ogilvy London, the agency behind the campaign, might want to start saving up for awards entries in 2017. To us, this has won already.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Facebook's strong earnings clouded by concerns over ...

Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online

1 hour ago

Chumbak gets Sara Ali Khan Instagramming

Watch the film conceptualised by The Script Room here

5 hours ago

Publicis Groupe names creative chief for APAC and MEA

Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board