Campaign India Team
Oct 07, 2016

Pick of the week: Daan Utsav

The film urged families to give their household help a day off

Pick of the week: Daan Utsav
Dentsu One's film for the ongoing Daan Utsav, is our pick this week. 

The film urges families to give their household help a day off and captures the joy of a lady who gets one. 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

2 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

2 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.