Pick of the fortnight: P&G's SK-II's 'Marriage Market Takeover'

 

'Marriage market takeover' is the name of this piece of work from Forsman & Bodenfors for P&G's SK-II brand, targeting US, China and Apac markets. The campaign seeks to #ChangeDestiny, by pointing to the societal pressure on women to get married after a certain age and stigma surrounding those who remain single. The medium was very much part of the message sent by some single women to their parents, and the world.