Pick of the fortnight: P&G's SK-II's 'Marriage Market Takeover'

 

PICK OF THE FORTNIGHT

'Marriage market takeover' is the name of this piece of work from Forsman & Bodenfors for P&G's SK-II brand, targeting US, China and Apac markets. The campaign seeks to #ChangeDestiny, by pointing to the societal pressure on women to get married after a certain age and stigma surrounding those who remain single. The medium was very much part of the message sent by some single women to their parents, and the world. 

 

(This appears in the issue of Campaign India dated 15 April 2016.)