Peru wins Young Lions Gold in print

An art-copy team from Circus, Peru has won the Gold for their print ad in the Young Lions competition at Cannes 2010. This year, the brief came from Plan, one of the oldest and largest children's development organizations in the world. The task set for the young creatives was to inspire the target audience to “Sponsor a Child”, particularly a girl. Peru’s ad is based on the idea that if a girl is removed from a situation of poverty, so is her family. Omar Sotomayor is the copywriter and Gaston Soto Denegri is art.

The Silver went to Carlos Andres Rodriguez Monroy, an art director at Lowe SSP3 and Sergio Leon Novoa, creative partner at the agency Glue. The Colombian duo did a spin on the trend stories usually highlighted on the covers of women’s magazines, with the message “Sponsor a girl and stop her cycle of poverty”.

Denmark received the Bronze Young Lion for their ad which depicted the difference 15 pounds can make to the life of a girl. Nicolas Thomsen, junior art director at Norgaad Mikkelsen, and Christian Hansen, a student at Designskolen Kolding comprised the team.

The winners of the Film, Cyber, Media and Marketing Young Lions will be announced through the rest of the week.

See the ads below.


Gold
Art: Gaston Soto Denegri, Circus, Peru
Copy: Omar Sotomayor, Circus, Peru




Silver
Art: Carlos Andres Rodriguez Monroy, Lowe SSP3, Colombia
Copy: Sergio Leon Novoa, Glue, Colombia


Bronze
Art: Nicolas Thomsen, Norgaad Mikkelsen, Denmark
Copy: Christian Hansen, Designskolen Kolding, Denmark