Raahil Chopra
Jul 01, 2011

'Performance' and 'pick-up' highlighted in Mak Supreme's new campaign

WATCH the TVC created by Saatchi & Saatchi here

'Performance' and 'pick-up' highlighted in Mak Supreme's new campaign

Bharat Petroleum has rolled out its latest advertising campaign for its engine oil brand, 'Mak Supreme'.

The TVC created by Saatchi & Saatchi, shows Jamshed (the protagonist, a senior man) winning a challenge thrown by a young man in a sports car. Jamshed is shown waiting at a signal, for it to turn green when a young man in a sports car comes and parks his car alongside him and gives him a provoking look. As the lights turn green, in a dramatised manner, Jamshed uses the pick up of his car, which has been enhanced by the use of 'Mak Supreme', and stuns the young man by defeating him by a big margin between two signals.

Watch the TVC here (story continues below)

 

 


Talking about the campaign, Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, said, “The client brief to us was, ‘Supreme is a premium engine oil with technology that ensures maximum realisation of engine power’. BPCL also shared that the film would be used during the F1 circuit, which BPCL was associating with. This helped us sharpen our focus on the benefit of the engine oil to ‘Performance’ and we chose Pick-up over other attributes as it sounded more believable and one that we can all relate to.”

View the print ad (click to enlarge)

 

 
Client: Bharat Petroleum Corporation Limited

Agency: Saatchi & Saatchi

Chief creative officer: Ramanuj Shastry

Creative team: Amit Acharekar, Sandeep Poyekar, Mustafa Rangwala, Samir
Gokhale
Planning: Aditya Anoopkumar
Account management: Ashish Dalvi, Dushyant Kumar, Natasha Somani

Producer: Nirvana Films

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

8 hours ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

11 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

11 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.