Percept/H wins creative duties for Deepak Fertilisers and Petrochemicals

The account was won following a multi-agency pitch.

Dec 07, 2010 12:59:00 PM | Article | Campaign India Team

Deepak Fertilisers and Petrochemicals Corp Ltd has assigned its creative duties to Percept/H following a multi-agency pitch.  Percept/H’s Pune office will be handling the business that is estimated to be in the range of Rs 10 and 12 crore.

Commenting on the win, Jacob Zachariah, vice president, Percept/H, Pune, said, “We are very happy to win the account. It is a big account. We have won this account because of our expertise in the rural and urban markets.” 

On their association with Percept/H,  Vivek Khar, senior vice president, strategic communication, Deepak Fertilisers and Petrochemicals Ltd., “It was a multi-agency pitch and there were five agencies taking part in the pitch, which boiled down to two, and then Percept/H emerged as a clear winner. PerceptH won the account because of the quality of work they presented.” 

Percept/H will be creating the creative strategy for Ishanya, a design centre and specialty mall for interiors and exteriors in Pune under the Deepak Group.