Percept/H has bagged the creative mandate of footwear brand Tresmode. The account was won without a formal pitch process and will be handled in the agency's Mumbai office.
The agency bagged the account in November 2015 and will work on ATL, BTL, digital activations and on developing an app. Communication will soon be rolled out across India, informed an agency statement.
Kapil Mahtani, CEO, Tresmode India, said, "Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative and impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand."
Jiten Bhagat, CEO, Percept/H, said, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency's growing and diverse roster of clients. Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”
Anurag Chhabra, SVP, Percept/ H, noted that the brand has been clear in wanting to reinforce itself as the ‘go-to’ place for customers seeking the latest trends and designs. He added, “To achieve this, the team at Percept/H will be creating and rolling out a range of niche campaigns which break through the clutter and showcase our brand of creativity in this domain. It's indeed a privilege to work on a brand with such great versatility and taste.”