Campaign India Team
Dec 18, 2008

PepsiCo rolls out interactive TVC for 'My Can'

Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.The first 'My Can' TVC saw Shah Rukh Khan and John Abraham getting upstaged by a typical Pepsi youth. 

PepsiCo rolls out interactive TVC for 'My Can'

Taking its brand engagement with the youth forward, Pepsi India has unveiled an interactive TVC to re-iterate the "cool" positioning of its 'My Can' packaging.The first 'My Can' TVC saw Shah Rukh Khan and John Abraham getting upstaged by a typical Pepsi youth.
 
The JWT-developed second cut, featuring Ranbir Kapoor, is a sequential film comprising two parts. The first part opens in a modern trade store with Kapoor and a girl going for a 'My Can' from a refrigerator. Both of them grab the last 'My Can' at the same time and thus, begins the tussle for 'My Can' as both of them are not willing to let go of it. The tussle moves on from the store to Ranbir's apartment, and finally his bedroom, while both of them assertively state their claim on the 'My Can' by repeatedly affirmation - 'My Can'. Soon, to the girl's utter surprise – Ranbir, in an act of dare, takes his shirt off and mocks at the girl to let go. The girl complains on this act of Ranbir's but still refuses to let go of the can.

This is where the TVC ends, inviting the audience to give their version of the end. Pepsi will simultaneously be running an online campaign on 'Youngistaan' website as well as Youtube to further its engagement with youth.


 

Source:
Campaign India