Campaign India Team
Mar 16, 2018

People from Bengaluru 'most forgetful': Uber study

What do Indians forget the most? Which day was the most forgetful day in 2017? A study by cab aggregator Uber, based on user habits, throws up some interesting anecdotes.

Picture courtesy: holidify.com
Picture courtesy: holidify.com
Bengaluru is the IT capital of India where 'memory' is never in short supply. But according to a study from Uber, people from Namma Bengaluru are also the 'most forgetful' in India.
 
Worse, India is the most 'forgetful country' in Asia Pacific followed by Australia and Philippines. 
 
The study called, 'The Uber Lost & Found Index' ranks the cities based on the items passengers leave behind in Uber cabs.
 
The report reveals the most frequently forgotten items, the most forgetful cities, as well as the days of the week and times of the year Uber riders tend to report items as lost.
 
Delhi and Mumbai followed Bengaluru in the top 10 list which also consisted of Hyderabad, Kolkata, Chennai, Pune, Jaipur, Chandigarh and Ahmedabad. 
 
The weekend is the most likely time when riders tend to forget their belongings, with Saturday and Sunday topping the list of days. Monday and Friday follow closely. 
 
In India, 16 September was the 'most forgetful day' in 2017. If you are wondering why, most metros, barring Delhi, were forecast to witness light to moderate rain with cyclonic conditions. And, there was no large festival being celebrated across the country. 
 
India's forgetfulness continued till the end of the year, as new year's eve was the second most forgetful day in 2017. 
 
Unsurprisingly, phones were the most forgotten item in an Uber. This was followed by bags, wallets, keys, clothes, IDs, eyewear, bottles, umbrellas and jewellery. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

2 days ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

2 days ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

2 days ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come