Hakuhodo Percept has brought Partho Sengupta on board as executive creative director. His core responsibilities include managing the boutique of brands and products, and strategising, conceptualising and planning creatives nationally.
He will work with Manish Masih, who is also executive creative director at the agency.
Kimiyoshi Muto, managing director, Hakuhodo Percept Pvt. Ltd, said, "We are happy to welcome Partho Sengupta into Hakuhodo Percept Pvt.Ltd. Partho is a creative person and is a great asset to us as he brings with him a sturdy intellectual ability, sound business sense and terrific creativity, which will be very precious for our growth and stature. He will help the agency to accelerate its image and growth to another level.”
Commenting on his appointment, Sengupta said, "I am happy to be associated with Hakuhodo Percept Pvt.Ltd. With the passion and aim to get the overall Hakuhodo art back to the numero uno position, I will make the work laudable and badge able.”
Sengupta is a graduate in graphic designing and applied arts from Govt. College of Art & Craft, Calcutta, and has experience of 18 years in handling clients like Philips, Sony TV, Dabur Honey, McDonald’s, Dabur-Vatika, Hyundai Santro, Sony, Hyundai Elantra, Hyundai Accent, Cannon, Adidas and Sony Ericsson.