Advertising The Work
Campaign India Team
Jan 25, 2010

Parle G's 'Bhoot Bangla' strengthens 'G mane Genius' positioning

Parle Products has rolled out a new campaign, to take further its 'G mane Genius' positioning. The campaign has been conceptualised by Grey India and features Parle Monaco's brand ambassador Aamir Khan in the TV commercial.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Parle-G expresses acts of kindness, extends 'G maane genius' thought
Advertising
Jan 11, 2024
Campaign India Team

Parle-G expresses acts of kindness, extends 'G ...

Grey toys with surprise element in Bharti AXA's new campaign
Advertising
Jan 19, 2010
Campaign India Team

Grey toys with surprise element in Bharti AXA's new ...

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Advertising
May 14, 2025
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

L&K Saatchi & Saatchi elevates Rohit Malkani and Kartik Smetacek
Advertising
Dec 21, 2023
Campaign India Team

L&K Saatchi & Saatchi elevates Rohit Malkani and ...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
20 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
20 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth
Advertising
20 hours ago
Campaign India Team

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.