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Bharti AXA has rolled out its latest campaign, that aims to highlight its 'Jump Start Bonus' of 7% on child plans. The communication has been created by Grey Worldwide. The agency has toyed with the element of surprise in the campaign.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.