Parixit Bhattacharya comes on board at TBWA\India as group chief creative officer

TBWA\India has announced the appointment of Parixit Bhattacharya as chief creative officer of the TBWA Group in India. Along with the creative responsibilities for the advertising arm, he will oversee the responsibilities for the group’s retail and shopper marketing company The Integer Group, and its recent digital acquisition Magnon Group.

Bhattacharya joins TBWA from JWT Singapore where he was creative director.

Shiv Sethuraman, chief executive officer, TBWA\India Group said, “Parx has fantastic digital credentials, a global outlook, and is obsessive about integrated work that is both award-winning and ‘on brand’.  As the TBWA Group in India widens its footprint to cover the vital areas of digital as well as retail and shopper marketing, we are looking to him to take our creative work to the next level.”

On Sengupta’s stint with the agency, “I must, first, thank Rahul Sengupta for the outstanding job he has done over the last four years. Under his leadership, TBWA has not only produced visible and talked about work but gone on to win awards at Cannes Lions, the Clio Awards, One Show and Spikes Asia for the first time in its history. He continues to remain a friend of TBWA and my personal friend too. We wish him the best for his next move to pursue his other passion - movies.”

On his plans for the Indian stint, Bhattacharya said, “At TBWA\India, my aim is to create iconic work that is synonymous with ‘creativity with a conscience’ – work that makes the brands we build more loveable and an inseparable part of the social fabric of India.”

Keith Smith, president - international, TBWA Worldwide, said, “We are all very excited that Parx has agreed to return to India and take on this role. His international experience will be invaluable to our team in India, and in helping them do great work in every aspect of brand-building communications.”

Bhattacharya started his career in the planning department of Leo Burnett Mumbai in 2001, and went on to work with various agencies in Mumbai, Singapore and Dubai.