Paradise Biryani appoints Havas Media Group India
Mandate includes online and offline channels
May 12, 2023 02:30:00 PM | Article | Campaign India Team Share -
Paradise Biryani has announced the appointment of Havas Media Group India as its media agency on record.
The agency will be responsible for the brand's media strategy across all offline and digital media channels.
The account will be handled by Havas Media Group India’s Gurugram office.
Gautam Gupta, managing director and CEO, Paradise Food Court, said, "For a much-loved brand such as Paradise Biryani, the strategy has to be extremely well thought through to tap into the pulse of our target audience. Havas Media Group India with its proven track record, in-depth market knowledge and media expertise stood out for us as the perfect media agency partners. We are certain that this association will enable us to meet our future goals and desired outcomes in a manner that is precise and strategic.”
Mohit Joshi, CEO, Havas Media Group India, said, "At Havas Media Group India, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to Paradise Biryani, a brand that has been catering to India’s love for authentic biryani for six decades. The key focus will be to leverage our robust media proficiency, helping the brand connect better with evolved consumer tastes and thereby build an even stronger brand presence and loyal audience base.”
Uday Mohan, managing director, Havas Media India, said, “Paradise Biryani is an iconic biryani brand. Designing customised solutions that fits the stature of such a brand requires skilled new-age capabilities and market comprehension – a core competency of our team of professionals. Havas Media takes pride in partnering with the brand to deliver groundbreaking strategies to further strengthen Paradise Biryani’s extend and positioning across newer markets as they expand their footprint.”