Media
Campaign India Team
Apr 11, 2023

Pan masala ads double during TV telecast of IPL 2023: TAM report

E-commerce (gaming) is the most advertised category during the TV broadcast

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

5 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

JioStar launches influencer marketing platform JioStarverse

7 JioStar launches influencer marketing platform JioStarverse

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

WPP eyes India for growth as global revenue faces headwinds

10 WPP eyes India for growth as global revenue faces headwinds

Related Articles

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

IPL ads get a data makeover: What it means for brands
Advertising
Mar 07, 2025
Vinita Bhatia

IPL ads get a data makeover: What it means for brands

MS Dhoni and Ranveer Singh dominate IPL ad recall: IIHB study
Marketing
Apr 26, 2021
Campaign India Team

MS Dhoni and Ranveer Singh dominate IPL ad recall: ...

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

Just Published

India’s six-pack makes Cannes Lions shortlist jury cut
Advertising
17 hours ago
Campaign India Team

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

Google AI Max and SEO: What it means for brands and consumers
Advertising
19 hours ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Advertising
19 hours ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Jab we ‘Met’ Shah Rukh Khan
PR
20 hours ago
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.