P9 integrated, a 360 degree entertainment marketing company of Percept Ltd, has announced a restructuring of its senior cadre with the promotion of its key people and new appointments.
Pritie S Jadhav has been promoted from the post of Associate vice president–branding entertainment to Vice president – branding entertainment. she will continue to focus on developing brand associations to co-promote with films and through in-film placements, along with marketing films through tie-ups, in addition to other brand innovations.
Along with Jadhav's promotion, Mahesh Barve has been elevated from Deputy general manager - media to Associate vice president - media, and Pravin Kale has been moved up from Senior manager - institutional sales to Deputy general manager - institutional sales.
There have also been some other senior level appointments with Urvashi Mirchandani and Shama Sayed joining as Associate vice presidents - Business Development.
On the restructure, Tejaswini Aparanji, chief operating officer, P9 Integrated, said, “We believe P9 Integrated is poised for the next phase of growth within the entertainment marketing space and are ecstatic to announce these promotions. P9 will continue to make landmark innovations under the collective experience and leadership of its team.”