Havas Media India has won the integrated media mandate of OZiva, a plant-based nutrition and wellness brand.
The account was won following a multi-agency pitch. The agency's Mumbai office will handle the account which will be led by Uday Mohan, president – North and West India, Havas Media.
Aarti Gill, co-founder, OZiva, said, “Our brand’s purpose is to empower consumers with clean and plant-based products so that they can lead a healthier & better life. Our communication emphasises the benefits offered by switching to clean living backed by data and research so that consumers are able to make a well-informed decision that is good for their mind, body and soul. Havas’ Meaningful Brands philosophy is in sync with our brand’s purpose and vision, and with this partnership, we are positive to educate more consumers about getting the right nutrition and wellness using the right channels.”
Mohit Joshi, CEO, Havas Media Group India, said, “Awareness towards health, well-being, balanced lifestyle and sustainability have taken a centre-stage in people’s lives. Plant-based living is becoming the preferred choice of consumers for a healthy and sustainable life. We are glad to be partnering with a progressive brand like OZiva and are excited to take on their integrated media mandate. At play will be Havas Media Group's integrated media skills centered on our Mx framework which will drive the brand’s meaningful journey.”