Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 01, 2014
‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D
The COO of Mad Over Donuts on listening to customers, correlation between social media initiatives and sales, and what’s next on the marketing agenda
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
Jun 09, 2025
Reddit: The social-media dark horse gaining ...
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
In 2026, will AI …
Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.
Advertising
2 hours ago
When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
PR
3 hours ago
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
Advertising
5 hours ago
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
