Opinion
Tim Jotischky
Mar 09, 2023

Opinion: Why FIFA's Women's World Cup ambassador is an own goal

Former FIFA council member and Australia international Moya Dodd calls the move 'tone deaf'

The Brazilian supermodel once appeared in an advert for Kia, posing in stilettos in front of a team of American footballers, apparently trying to persuade them of the merits of “soccer”.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

8 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

Moves and wins roundup: Week of 28 April

10 Moves and wins roundup: Week of 28 April

Related Articles

Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
Advertising
Mar 12, 2024
Campaign India Team

Leo Burnett Mumbai's #BringBack2011 is India's ...

Creative critique from a gender lens: 19-23 February
Advertising
Mar 01, 2024
Dr AL Sharada

Creative critique from a gender lens: 19-23 February

LinkedIn’s first campaign for Premium highlights professional development
Advertising
Feb 26, 2024
Brandon Doerrer

LinkedIn’s first campaign for Premium highlights ...

Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Advertising
Feb 22, 2024
Staff

Spikes Asia announces P&G Asia as the Advertiser of ...

Just Published

Amazon unveils first brand overhaul in 25 years, led by Koto
Advertising
2 days ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Cheil India restructures as Cheil SWA Group
Advertising
2 days ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
2 days ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
2 days ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.