Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 25, 2021
Opinion: Where does the advertising agency go from here?
Agencies need to lean into platforms that help them—and their clients—understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Digital
Aug 16, 2023
InMobi acquires Quantcast Choice
Just Published
Advertising
5 hours ago
Marico awards its integrated media mandate to ...
Madison Media is the outgoing media partner, after bagging the account in 2019.
Advertising
9 hours ago
Toilet soaps dominate TV advertising in 2025: TAM AdEx
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
Advertising
10 hours ago
Coca-Cola reignites AI ad debate with new holiday ...
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Opinion
10 hours ago
The great escape? What they don’t tell you about ...
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
